Friday, March 11, 2011

Nokia launches X1-00 feature phone for music lovers

Today Nokia announced the launch of its newest Series 30 OS feature phone, the Nokia X1-00, with the hopes of targeting music lovers in emerging markets. To bring that goal to fruition, Nokia added special hardware to the handset that includes a massive speaker on the back, which rates in at 106 phon. For those of us who didn't major in Sound Engineering, a phon is a measurement of apparent loudness, and 106 phon is enough to make anyone over 60 plug their ears. To counteract the volume capabilities of the phone, Nokia also adjusted the frequency response so that the audio quality doesn't decrease at higher volume levels.

Nokia is definitely playing the right cards, as ambient noise levels in different growth markets across the world can be higher, and the need for an all-in-one device is more ubiquitous. The enhanced volume capabilities on this handset gives the user the option to substitute the Nokia X1-00 as a main music player at home, or when out on the town in groups. That explains why the Nokia X1-00 comes equipped with a 3.5mm audio jack for speakers or headphones. More music-focused features include three dedicated player keys and a single-key playlist creator. The device also carries support for microSD memory cards for music storage of up to 16GB. The folks at Nokia also added an integrated FM radio for news and entertainment on the go.

In another move towards grabbing users in growth markets, Nokia also included a dedicated torch/flashlight on the handset, which may come in handy in areas with unreliable power supplies. Battery life was also beefed up and is expected to last 61 days maximum. Nokia expects that in certain markets, this phone may even be a shared device, among a single family or group of neighbors, and to that affect, added a feature that allows provisioning of up to five phone books.

More basic specs include an amped-up music player application, calendar, clock, calculator, pre-loaded games and measures in at 112.2 x 47.3 x 16mm with a weighs of 91g. The Nokia X1-00 should arrive in selected markets in April and is expected to cost around 34 EUR.

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